Privacy Policy

We may collect and process the following categories of personal data, as applicable:

• Name and identity details
• Billing and shipping addresses
• Email address and mobile number
• Order and transaction history
• Payment reference and confirmation details
• Customer support communications
• IP address, browser and device information
• Analytics and usage data
• Preferences voluntarily shared by you

We do not ordinarily store complete debit/credit card numbers, CVV details, or similar sensitive financial information. Payment processing is handled directly by authorised payment gateways in accordance with prevailing industry standards.

We may process personal data for one or more of the following purposes:

• Account creation and management
• Order fulfilment and logistics
• Payment processing, refunds, and reconciliation
• Fraud prevention and transaction security (including automated screening)
• Customer support and dispute resolution
• Returns and refunds handling
• Analytics and service improvement
• Legal, regulatory, taxation, and accounting compliance
• Service-related and administrative communications
• Promotional communications where lawful or consented

Processing is undertaken on lawful bases recognised under applicable law, including consent, contractual necessity, legal obligation, and legitimate uses. Where consent is required, you may withdraw such consent in accordance with this Policy, subject to legal limitations.

Personal data may be shared, on a need-to-know basis, with:

• Payment gateways, banks, and financial institutions
• Logistics and courier partners
• Cloud hosting and technology vendors
• Analytics, advertising, and fraud-prevention providers
• Auditors, professional advisors, and consultants
• Courts, regulators, or governmental authorities where required

All such disclosures are made in accordance with applicable data protection obligations. Certain service providers may be located outside India. In such cases, reasonable safeguards will be applied in accordance with law.

Personal data is retained only for as long as reasonably necessary for operational, legal, accounting, fraud-prevention, and compliance purposes. Retention periods may vary depending on the nature of the data and the applicable legal obligations.

We implement reasonable technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, misuse, alteration, or destruction.

Notwithstanding these safeguards, no method of data storage or transmission over the internet can be guaranteed to be completely secure, and we do not warrant absolute security. The Company shall not be liable for breaches beyond reasonable technical control, subject to statutory obligations.

The Platform uses cookies and similar technologies for authentication, cart continuity, analytics, performance optimisation, and fraud detection. You may manage cookie preferences through your browser settings, subject to platform functionality.

Subject to applicable law, you may have rights to:

• Access personal data
• Request correction
• Withdraw consent where applicable
• Request erasure where permissible
• Nominate another person under applicable law
• Submit grievances

Requests may be subject to verification and applicable legal limitations.

For privacy-related queries, requests, or grievances, you may contact: